Analytics is a strategic capability to dive our business with facts:

• Take advantage of all the feedback we have (sales, market share, customer satisfaction, customer experience, industry publications, pricing, etc)
• Crystallize and evangelize one version of the truth - before, during and after events
• Relentlessly identify and pursue what works for our company

 

Analytics team relies on the IT for support around the skills and systems infrastructure maintenance. The data that analytics team uses on creating the insights is coming from various disparate and complex IT systems, the data mining team of IT partners with the analytics to help us dig business insights driving key decisions.