IT Vision

Paul Singer,

Sr. VP and CIO

Mission

Anilesh Seth,

VP and Managing Director

Company Values

• Passion: We must have passion for our work. Passion is a powerful emotion. At SUPERVALU it means boundless enthusiasm for our industry, our products and services, and concern for our customers. Passion is demonstrated when we go the extra mile without hesitation, when our drive to succeed is equaled by our desire for the company's success, and when we come to our offices, stores and distribution centers ready for the day and prepared to take advantage of the opportunities that come our way.
• Focus: We must focus on well-defined objectives for success. Focus clarifies our priorities and directs our attention to a particular purpose. When our objectives are well-defined,and our attentions are concentrated on them, we find that anything becomes possible. Focus is demonstrated when a goal is approached with persistence and the knowledge that achieving that goal clears the way for further success. When a process isn't working, when challenges stand in our way, when we recognize what we want and strive in every possible way to attain it,we are living in a focused moment.
• Our Mission: Our mission at SUPERVALU always will be to serve our customers better than anyone else could serve them. We will provide our customers with value through our products and services, committing ourselves to providing the quality, variety and convenience they expect. Our success requires us to trust in our employees, respect their individual contributions and make a commitment to their continued development. This environment will allow us to attract the best people and provide opportunities through which they can achieve personal and professional satisfaction. We will strive to be the best place to work in our industry. Our commitment is to support the communities in which our employees and customers live and work. We will use our time and resources to preserve our role as a partner, neighbor and friend. Our responsibility to our investors is clear - continuous profit growth while ensuring our future success. SUPERVALU will prosper through a balance of innovation and good business decisions that enhances our operations and creates superior value for our customers. Through these actions, we will be the best place to invest in our industry.By pursuing these goals, SUPERVALU will continue to build on our foundation as a world-class retailer and distributor that values long-standing ties with its constituents, and conducts its business with integrity and ethics. We will continue to foster strong relationships with the diverse people and organizations with whom we work. Through open communication with our customers, employees, communities and shareholders, we will adapt to changing times while holding true to the fundamentals that support both our growth and stability. We shall pursue our mission with a passion for what we do and a focus on priorities that will truly make a difference in our future.
• Urgency: We must react with urgency to opportunities and problems. Urgency compels immediate action or attention. Through persistent attention to our business, our opportunities and our obstacles, we are meeting needs and demands whose fulfillment cannot be evaded or deferred. In an industry focused on highly perishable product, a changing consumer and razor-thin margins, we cannot afford to approach each situation we face with anything less than urgency. What doesn't get taken care of today may become intensified tomorrow.
• Standards: We must understand, share and practice our business standards. In an industry focused on superior service, our standards represent any business practice recognized and employed because of its excellence. Our standards are a measure of value that is immediately recognizable to our customers. By consistently striving to serve our customers better than anyone else can serve them, our dedication to strong standards is implicit. Whether you work with measurable standards of service and performance or a more personal measurement of achievement and excellence,we must work to meet our standards daily.
• Integrity: We must make decisions and act with integrity every day. Integrity shares a close relationship with standards. Integrity demands adherence to a standard of value or conduct and expects rigorous personal honesty and the ability to make decisions that adhere to SUPERVALU ethical tradition.By holding ourselves to a pledge of integrity, we are creating a personal standard of choosing to do the right thing every time. Through this pledge, we can be confident that we are respected as a business, as individuals and as a community asset.